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Like it or not, here’s some sad news for businesses in India and big news for consumers.

A Deutsche Borse report said that consumer sentiments in India fell for the fourth consecutive month in December 2015 to its lowest on record, as consumers reported a further deterioration in their personal finances amid rising inflation.The MNI India Consumer Sentiment Indicator fell 4.6 per cent to 108.5 in December from 113.7 in November. While sentiment remains above the 100 level, meaning optimists still outnumber pessimists, it has fallen 9.3 per cent over the past year. Read Full Report at Money Control

The trend is good for consumers as we are now becoming more aware about what we buy. It is also a good chance for businesses to pull up their socks and deliver better products and service.

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