The long forgotten “Nirodh” condoms which the government used it for family planning will hit the stores in April.
This time, the will be in hotter and “sensuous” package to attract young Indians.
According to sources in the Union Health ministry the condoms would be again projected as a measure for planning to meet the gap of “unmet need” for contraception.
The good news is that these packs will be distributed free of cost.
The public sector undertaking had diminished over the years with stiff competition from private companies like Durex and kamasutra which use attractive marketing and glamorous models.
In addition, the government is planning to introduce injectable contraceptives to boost family planning.